From Dashboards to Dialogue: Bringing Sustainability to Life with AI Beings®

Matthew is the Founder and Managing Director of BaseCreate.com, a multidisciplinary branding and marketing agency with offices in Asia Pacific. With two decades of experience working with both startups and large corporations, he brings a brand growth mindset to every branding project.

Jeanne Lim is the Founder and CEO of beingAI Corporation, a company building the future of engagement and value creation, with its artificially intelligent agents (AI beings®) transforming how people connect, decide, and act, and its shared ownership platform expanding access to assets.

Jeanne has over 25 years of experience in business management and technology marketing and is the former CEO and Chief Marketing Officer of Hanson Robotics, where she played a key role in creating and building the brand of Sophia the Robot. She has held senior marketing leadership positions at technology companies including Apple, Dell, Cisco, and Danaher. At Apple, Jeanne served in product management, marketing management, and business management roles and launched some of the company’s most groundbreaking products in Asia Pacific.

Jeanne is a Board Member and Chairperson of the Advisory Board for The Cathy Ann Hall Sphere Foundation, a Founding Member and Advisory Board Member of the Artificial Intelligence Association of Hong Kong and the board sponsor of its Responsible AI sub-committee, and a member of the GenAI User Committee at Hong Kong University. She is an advocate for the startup ecosystem, contributing as an angel investor, advisor, mentor, and judge for startup competitions.

Jeanne holds a Ph.D. in Integrated and Holistic Health, an MBA from the Hong Kong University of Science and Technology, and a BA in Psychology from the University of California, Berkeley. She is also a certified yoga instructor and lifelong student of its philosophy, having completed Georg Feuerstein’s five-year Traditional Yoga Studies program.

My Sustainability Goals for 2025:

1. Reduce Microplastic Pollution

Hong Kong should aim to significantly reduce microplastic leakage into its marine and urban environments. This can include banning or phasing out microbeads in consumer products, strengthening wastewater treatment to capture microplastics, and introducing stricter regulations on plastic packaging.

2. Reduce Food Waste

Hong Kong generates over 3,000 tons of food waste daily. Possible programs include mandatory food waste separation in businesses, subsidies for food redistribution programs,. Restaurants and supermarkets can also be incentivized to donate surplus food.

3: Transition To Electric Public Transport

Hong Kong’s public transport system is efficient but transitioning buses, minibuses, and taxis to electric or hydrogen-powered vehicles could greatly reduce air pollution and carbon emissions. A target could be for public transport fleet to be 50% zero-emission in the next 10 years.